About Us

BC SoftWear is the leading textile supplier for luxury hotels and spas in the UK, France and Worldwide. The products are designed for the most discerning customers, where quality and exceptional performance are the standard. British based, BC SoftWear was launched in 2002 by the founder and managing director, Mrs Barbara Cooke. The company now provides expertise in the manufacture of exceptional quality spa linen, luxury bathrobes and footwear to 34 countries worldwide and is renowned for its unique understanding of the spa and hotel markets. With an enviable reputation for supreme quality towels and robes, we guarantee our clients will receive reliable supply and exceptional customer service.

About Us

What We Offer

We have an enviable reputation for the highest quality towels and robes that stay softer and fluffier for longer than the average towelling product in the market place. But don't just take our word for it; see what our customers say about us on Trust Pilot and a few of our testimonials below.

We are very proud of our heritage and the pure Egyptian cotton used in all our towelling. Our quality control measures in Turkey are second to none with independent quality checks carried out at every stage of the manufacturing process. By purchasing a BC Softwear product you are assured of receiving a quality product every time you order.


We have been using the BC Softwear range in our Spa which our guests are thoroughly enjoying and have given tremendous feedback. I personally find the BC Softwear range superior in quality and a pleasure to work with.

Phillipa Reed Spa Manager, Helena Bay Holdings Limited


We chose BC Softwear as they had a great choice of products and very short lead times, essential for our busy Spa.

David Howard, Leisure club and Spa Operations Manager, Powerscourt Hotel Resort & Spa

The quality that we have experienced with the spa towels, robes and flip flops from BC Softwear has been exceptional. They have enhanced our new spa.

Gillian McGraffin, Spa Manager, Swinton Estate Spa


We have been delighted with the choice of quality products for our new spa and the  knowledge that the staff have to assist in the everyday issues that a busy Spa can encounter when washing in house, we particularly chose the Supreme robe for its luxurious feel, multiple sizes and very quick drying time.

Sadie Levack, Spa Director, Ye Olde Bell


We are delighted with the quality of the robes and towels, the customer service and quick delivery is great!

Mathew Mackaness, Spa Director, Rudding Park


‘Being a Luxury 5 star Hotel and Spa, quality and reliability was at the top of our criteria when it came to selecting our next supplier for all our spa linen. Being a very large 45,000sq feet Spa, towels are turned over and washed on a high frequency basis, so frequent top ups of towels are constantly required.

BC Softwear has always been on hand to assist with stock on the shelf, which means we can get delivery on a next day basis, with a smile.

Darren Dixon, Spa Director, Pennyhill Park Hotel & Spa

‘Across our four hotels, we have chosen BC Softwear to supply all our Bathrobes, Towels, Slippers and Flip flops. We are delighted not only with their quality but also with their superb customer service.’

Ian Heath, Group Operations Director, Alexander Hotels.


We have been working closely with BC Softwear for 10 years now and have found their service and products to be of an extremely high standard. We receive good support with managing purchasing timelines and ‘calling off’ of stock as required which helps us manage our budgets and stock holdings. Barbara, Sam and the team are always at the end of the telephone and will try to find solutions for problems or recommendations when they can. We continue to prosper using their products and will continue to work closely with BC Softwear to ensure that our spa facilities at Historic Sussex Hotels remain suitably ‘Sumptuous’ and ‘Cosy’. 

Mike Coppin, Group Spa Operations Manager, Historic Sussex Hotel 




Guarantee has been purchasing towelling from BC Softwear for over 10 years, but in 2017 the decision was made to make BC Softwear our preferred supplier due to the superb quality and performance of the towelling. Our customers are delighted with their softness, giving their guests a true luxury experience.’

Faith Foote  Cert IoD, Managing Director, Guarantee Laundries Ltd & Guarantee Linen Services Ltd


The Supreme robe is a fantastic robe, it washes well, dries quickly- saving on our energy costs and has great longevity.

Sue Ball, Director Yorkshire Laundry Company

‘We selected BC Softwear for our premium range of towelling in early 2014 and we have been delighted with the superb quality of their 600gsm, 650gsm and 770gsm range of towelling, offering true, soft and fluffy towelling to our customers and ultimately to their own guests.’

Aaron Issacharoff, Managing Director, Empire Laundry


“The Swiss Laundry/Camplings Linen is a leading family run independent linen hire laundry business covering the whole of East Anglia. We focus on consistency, quality and reliability of service to our customers and demand it of our suppliers. We have not stopped buying BC Softwear towels since 2004; the story tells itself.”

Richard Turvill, Managing Director, Swiss Laundry


‘Blue Dragon is now buying all it’s high-end Hotel and Spa towelling requirements from BC Softwear and have them to be of great quality, coupled with excellent customer service.’

William Orford, Managing Director, Blue Dragon

‘Regency laundry has built a successful partnership with BC Softwear over a number of years. We provide luxury linen and laundry services to the Opulent five star market, which is very well supported by BC Softwear’sexcellent service and products.’

Stuart Calder, Managing Director, Regency Laundry


What We Offer